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5 Key Takeaways From @BrandsConf
By Michele Weisman The power of Twitter is fleeting. Last week I tweeted “Happy Hanukkah” to Jeff Pulver, founder of @BrandsConf. To my surprise, I was personally invited to attend the inaugural...
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Can You Define the ROI of Social?
By Jenna Lebel Last week, I attended the first-ever Radian6 user conference in Boston with 3 of my colleagues. Appropriately named Social 2011, the two-day event was packed with industry experts,...
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How Small Social Media Teams Can Take On The Problem of Big Data
By Serena Goldberg Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of...
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The Number 1 Thing Your Social Strategy Is Missing
By Alexandra Ostrow With the rise of social media in the marketing mix, brands and marketers alike have learned several important lessons: There’s no better or faster way to reach your consumers...
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5 Brilliant Ways to Staff for Community Management
By Carrie Kerpen We hear it all the time– brands need to respond. According to a recent Socialbakers study, companies currently respond to 50% of questions asked across social media, with 75% of...
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